Work Index

Using a house build as the central idea, this campaign brought Telkom's broadband offering to life through a large-scale branded installation rolled out across South Africa. I led the art direction and designed the structural graphics, ensuring the artwork worked seamlessly across multiple panels and could be applied consistently across every installation nationwide.

As Proflexi evolved, its existing identity no longer reflected the company's direction and growth. I led the art direction and logo redesign, creating a cleaner and more contemporary visual identity that aligned with the brand's values while improving clarity and recognition.

SuperPlan required a visual identity and website that aligned with its purpose while remaining clear and easy to navigate. My role was to design the logo and website, creating a cohesive visual experience that brought the initiative to life online.

I created the campaign identity, logo, and visual direction for a six‑week safety and security initiative, rolled out across email, Viva Engage, TV screens, and the intranet to deliver a clear and consistent message each week.

BetwayPlan required a visual identity and website that communicated responsible gaming information in a clear and approachable way. My role was to design the logo and website prototype, creating a cohesive digital experience that aligned with the initiative's purpose and visual direction.

Created the art direction and visual identity for a Women's Month Pop Culture Quiz, developing a cohesive campaign across digital invitations, animated email communications, TV screens, event branding, and motion assets. Working closely with a motion designer, I provided creative direction and design assets that helped bring the campaign to life across multiple employee touchpoints.

A corporate hygiene awareness campaign designed to increase employee engagement through humour, nostalgia, and pop culture references. Inspired by iconic movie characters and memorable quotes, the campaign transformed routine hygiene messaging into a series of visually striking posters that encouraged positive workplace behaviour while remaining aligned with the Digi brand.

Developed the creative direction and visual identity for a Pride Month employee engagement campaign supporting Rainbow Hope. The campaign spanned email communications, digital invitations, animated content, payment collateral, event signage, winner announcements, and venue branding. I created the design system, produced campaign assets, and collaborated with a motion designer to extend the visual language into animation, delivering a cohesive experience across multiple employee touchpoints.

This project involved designing and laying out an entire print‑ready mining magazine from cover to final handover. The work required strict adherence to brand identity, careful structuring of long‑form editorial content, and accurate formatting of charts, tables, and paid advertising placements. The final publication delivered a polished, industry‑aligned reading experience with seamless integration of visual and textual elements.